))
Jean-Yves Laguillez, Emotion Digital Co-founder
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 26, 2024 18:46 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 296172468 series 2666415
Content provided by Howard Whiteson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howard Whiteson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you an entrepreneur who is from a Western country but has recently decided to enter the Chinese market? Are you eager to do business in China but knows nothing about the how-to’s? Do you want to know how you can be successful in entering China and its unique market? Listen as our guest for today guides you towards your dream success.
Jean-Yves Laguillez is an authentic China expert. He is a C-level Executive, has a very strong experience in developing businesses, marketing strategy, and sales strategy, and has been leading companies in China and the Asia zone for 10 years.
In this episode, Jean-Yves talks about the Chinese market and its difference from the Western ones. Here, he shares the importance of knowing your audience and the right marketing strategy to use in relation with the ineffectiveness of Western approaches on succeeding in a Chinese-based business.
What you will learn from this episode:
- Discover how necessary it is for you to know the right marketing strategy in entering the Chinese market
- Know why Western approach doesn’t work in China
- Find out the importance of thinking more like a Chinese once you enter the Chinese market
“You cannot succeed in China with a western approach.”
– Jean-Yves Laguillez
Topics Covered:
01:43 – Jean-Yves describes his ideal clients.
02:34 – Problems he solves for his clients: Educating customers on their specific channel marketing strategy that they need to define and implement to succeed.
04:00 – The typical symptoms: Being disappointed on the investments’ returns, not knowing the audience, and going too fast on traditional e-commerce platforms.
05:03 – The mistakes: Copying the western strategy.
06:23 – Jean-Yves’ valuable free action: Think first about their entry or strategy and their management level.
07:12 – Jean-Yves’ Valuable Free Resource: Visit https://emotiondigital.fr to access free coaching calls and webinars on the basics of China market.
07:41 – The most impactful book/concept/program/talk: Webinars that explain how to enter China market.
08:14 – Question that he should have been asked: “What advice would you give from your personal experience in China to develop a business?”
Key Takeaways:
“You cannot succeed in China with a western approach.” – Jean-Yves Laguillez
“In China, it is very important to think more like a Chinese.” – Jean-Yves Laguillez
“You need to act fast to be successful in China because China’s speed is seven times about Western speed. In China, every day is another day, so you really need to adapt all the time.” – Jean-Yves Laguillez
“You cannot run a business from your own country without eyes in China.” – Jean-Yves Laguillez
People / Resources Mentioned:
- Free Webinars/Coaching Call at Https://emotiondigital.fr
Ways to Connect with Jean-Yves Laguillez:
- LinkedIn: https://bit.ly/30KZNqg
Ways to Connect with Howard Whiteson:
60 episodes
Share
