357 - My 2025 SEO Strategy Consult with Michelle Bourbonniere

Web Design Business with Josh Hall

I’m in a bit of an SEO pickle…
Since 2017 I’ve built up all my resources - including this podcast - on my personal brand site joshhhall.co but now that my main product (my web designer membership Web Designer Pro™) is on webdesignerpro.com I feel I’m entering new SEO territory.
In short, what content should stay at my personal brand at joshhall.co and since all roads are leading to webdesignerpro.com now - what content should be there?
Here are my SEO pain points/challenges:
It’s now a little confusing sending people to joshhall.co only for them to end up at webdesignerpro.com

• Should I start moving some web design content from my personal brand to webdesignerpro.com and make joshhall.co more of my entrepreneurial content hub?
• What are the implications of moving my ranking pages (including course sales pages) to a new domain?
• How the heck is my domain authority ranking for webdesignerpro.com already at a 22/100 as a one-pager?
• How do I start this transition without blowing up my SEO?

Well as you can see, I have some challenges and questions. And I don’t like going this type of thing alone so recently, I caught up with my SEO strategist and trusted confidant Michelle Bourbonniere to help me talk this out.
Michelle has been on the podcast a couple times, has done 2 training sessions inside of my community Web Designer Pro and is at the top of her game when it comes to SEO strategy so I’m thrilled and happy to share our chat as a little behind the scenes action.
I hope this gives you some guidance and ideas for your SEO strategy, especially if you are balancing a personal vs business brand or have multiple businesses online.
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/357
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Chapters

1. SEO Strategy for Web Designer Pro (00:00:00)

2. Unified Branding and Content Strategy (00:12:21)

3. Optimizing Content and Engagement for SEO (00:20:03)

4. Content Strategy and Lead Generation (00:24:24)

5. Web Designer Pro Course Tiers (00:34:57)

6. Content Strategy for Web Designer Pro (00:42:41)

7. Web Design Content Strategy Guide (00:51:11)

8. Strategic SEO and Content Planning (00:58:14)

9. Email and Domain Strategy for Pro (01:03:51)

10. Brand Identity and Content Strategy (01:12:05)

11. Homepage and Site Wayfinding Strategy (01:18:44)