Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Content provided by Eddie Babbage: Wedding Technology Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eddie Babbage: Wedding Technology Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Wedding Industry Insider
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
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WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey
Manage episode 346492680 series 1543260
Content provided by Eddie Babbage: Wedding Technology Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eddie Babbage: Wedding Technology Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story.
Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert. Additionally, she is the host of The Book More Brides Podcast.
In this episode, Kate breaks down the common problems with messaging. These include sounding like competitors, which leads customers to go by price, and presenting product details rather than emotional needs. Specifically, she illustrates why knowing your story is what makes your marketing efforts work without being forced.
Episode highlights & action steps:
- Build a marketing “story” that shows you not only know the problems your clients face but also can uniquely solve them
- Find your story by gathering clues – about how your couples feel – from your favorite reviews
- Identify your ideal client’s deepest need by asking yourself why they want certain things and how they want to feel
- Use your messaging to emphasize what working with you will do for your couples
- Let your website share your reason and your why because it will stand out to the customers you want
- Start building relationships with buy-later couples
- Her #1 piece of advice for wedding professionals
To hear Kate’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Kate for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
-
- Follow Kate or book your consultation!
- Click here to see Timeline Genius in action!
The post WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey appeared first on Timeline Genius Blog.
50 episodes
Share
Manage episode 346492680 series 1543260
Content provided by Eddie Babbage: Wedding Technology Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eddie Babbage: Wedding Technology Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story.
Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert. Additionally, she is the host of The Book More Brides Podcast.
In this episode, Kate breaks down the common problems with messaging. These include sounding like competitors, which leads customers to go by price, and presenting product details rather than emotional needs. Specifically, she illustrates why knowing your story is what makes your marketing efforts work without being forced.
Episode highlights & action steps:
- Build a marketing “story” that shows you not only know the problems your clients face but also can uniquely solve them
- Find your story by gathering clues – about how your couples feel – from your favorite reviews
- Identify your ideal client’s deepest need by asking yourself why they want certain things and how they want to feel
- Use your messaging to emphasize what working with you will do for your couples
- Let your website share your reason and your why because it will stand out to the customers you want
- Start building relationships with buy-later couples
- Her #1 piece of advice for wedding professionals
To hear Kate’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Kate for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
-
- Follow Kate or book your consultation!
- Click here to see Timeline Genius in action!
The post WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey appeared first on Timeline Genius Blog.
50 episodes
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Similar to Wedding Industry Insider
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
…
continue reading
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