Liberis, CEO - Rob Straathof - Embedded Finance and Small Business Lending

Wharton FinTech Podcast

Rob Straathof, CEO of Liberis - Embedded Finance and Small Business Lending Trevor Prince sits down with Rob Straathof, CEO of Liberis, an embedded finance platform that partners with companies like Klarna, Barclaycard, and Worldpay to empower small businesses with funding solutions. Through analysis of data on its partners' platforms, Liberis provides small businesses with pre-approved funding offers and streamlined access to capital. To date, Liberis has funded over 50,000 businesses with more than £1 billion in funding. In this episode, Rob discusses his path from an aspiring astronaut to leading a global FinTech company, Liberis' platform relative to traditional lenders, as well as business funding options and their impact on small businesses. He also discusses his experience and perspective on working with regulators in financial services, GenAI’s applications in business, and much more. About Rob Straathof: Rob has served as the CEO of Liberis for over 8 years. Prior to Liberis, he led Corporate Development at Wonga.com and worked in Tech and FinTech M&A at JP Morgan. Rob's career journey began early on in his family's delicatessen and catering business in the Netherlands. Rob is passionate about creating value and impact for small businesses and their communities. He earned a Master of Science in Economics from Erasmus University Rotterdam, and enjoys flying as an instrument-rated private pilot.