Innovation is purpose-driven :: Robert Huber

What is Innovation?

Robert Huber role as Twisthink’s first Chief Strategy Officer has been critical to the company's growth and success of their strategy offerings, joins us we explore how innovation sparks creativity in business and the positive impact of a musical background.

More about our guest:

Robert leverages his extensive experience to establish key growth initiatives and partnerships through a global open innovation process, ensuring that Twisthink remains at the forefront of value creation for our clients. With an impressive background in innovation and design, Rob is an expert in generating exceptional long-term value and designing award-winning advanced concepts. Rob’s philosophy centers around building a culture of trust and accountability and fostering an environment where teams can thrive and generate meaningful results. His ability to inspire and motivate those around him has made him a respected and valued leader. Rob earned his bachelor’s degree in industrial design from the University of Cincinnati.

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Episode Guide:

0:00 - Intro

1:23 - What is innovation?

1:55 - Stakeholder purpose driven

4:35 - Innovation and user experience

8:08 - Career in innovation

9:44 - Innovation process

12:51 - IP application in the modern world

14:13 - code development opportunity: corporations and start-ups

17:21 - What isn't innovation?

21:56 - Refining the process

26:49 - Hobbies beyond work

27:39 - Advice for innovators
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.