What It's Like To Start--and Run--a Global Beauty Brand

What It's Like To...

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Ready for a hit of inspiration? Aishetu Fatima Dozie says she's insecure and full of fear, but she also calls herself courageous--and crazy. Aisha (as "everyone" calls her) transitioned from two decades as an investment banker to starting Bossy Cosmetics. Many people said it was a wacky idea; she persevered. A global pandemic hit; she almost folded--but she didn't. Grit, resilience and determination kept Aisha and Bossy Cosmetics going, and now, just a few years old, it is an international sensation. In this episode, Aisha shares What It's Like To do something that feeds your soul, and keep at it even when the going gets rough. (She also dishes on what it felt like to learn her products were chosen to be on the list of Oprah's Favorite Things of 2021!)
In this episode:
Why Aisha transitioned from working in finance to starting a beauty company (01:49)
The steps she took to build the company (04:57)
How Aisha has battled "imposter syndrome" (09:06)
What happened when the global pandemic hit (12:12)
Why Aisha didn't "wave the white flag" and give up (16:28)
Why she named her company Bossy Cosmetics (20:20)
Her process for creating a new product (25:16)
How Aisha manages her time (work, family, friends, personal time...) (31:30)
Her reaction to the news that her product had been chosen as one of Oprah's Favorite Things 2021 (39:47)
Aisha's definition of success (42:27)
Want to know more about Aisha and Bossy Cosmetics?

• Check out their website: www.bossybeauty.com
• Connect with them on Twitter: @bossybeautyinc
• Follow them on Instagram: @bossybeauty

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