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What's Next In: Mastercard's Sonic Brand

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Manage episode 234306105 series 1980913
Content provided by Anthony Venutolo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony Venutolo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s been a pretty exciting year at Mastercard. In January, the payments giant became a symbol brand. In early February, they unveiled the sound of Mastercard, a comprehensive sonic brand architecture that will become the audio cue for many of their interactions with customers.

In this special episode, host Arthur Baker gives the audience a brief background on why the new sonic brand identity is every bit as important as the company’s iconic interlocking circles.

The new sonic brand is the culmination of years of hard work not to mention the involvement of leading creatives and musicians from around the world and a multitude of cultures. Take a listen now to what Mastercard sounds like...

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 234306105 series 1980913
Content provided by Anthony Venutolo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony Venutolo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s been a pretty exciting year at Mastercard. In January, the payments giant became a symbol brand. In early February, they unveiled the sound of Mastercard, a comprehensive sonic brand architecture that will become the audio cue for many of their interactions with customers.

In this special episode, host Arthur Baker gives the audience a brief background on why the new sonic brand identity is every bit as important as the company’s iconic interlocking circles.

The new sonic brand is the culmination of years of hard work not to mention the involvement of leading creatives and musicians from around the world and a multitude of cultures. Take a listen now to what Mastercard sounds like...

  continue reading

38 episodes

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