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AI-Driven Marketing and Autonomous Vehicles: Applied Intuition's Innovations, Strategic Integrations, and Future Insights
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Ever wondered how AI is reshaping the marketing landscape and revolutionizing the autonomous vehicle industry? Join us for a captivating discussion with the CMO of Applied Intuition Surbhi Agarwal, as she takes us through her extraordinary career journey from developing the first Xbox One chip to spearheading marketing for AI-driven vehicle software. Get ready to uncover the secrets behind her impactful work at Google Cloud and how generative AI tools like OpenAI and Jasper are setting new standards in content creation and campaign strategies. Surbhi shares her insights on Applied Intuition's groundbreaking Copilot product, designed to simulate diverse driving conditions and enhance vehicle safety, all while accelerating the time to market.
In another engaging segment, explore the meticulous processes behind product development, marketing, and customer engagement in the tech world. We delve into the sophisticated go-to-market strategies that involve deep collaboration with select customers to tailor messaging and position products effectively. Learn about the shift towards personalized customer journeys and the game-changing role of advanced tools like Sixth Sense and Sprout Social in driving AI-powered marketing campaigns. Discover how technology is scaling operations, boosting brand impressions, and enabling global audience engagement. Tune in to understand how a unified brand message, strategic partnerships, and innovative tools are revolutionizing marketing in the tech industry.
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Chapters
1. AI-Driven Marketing and Autonomous Vehicles: Applied Intuition's Innovations, Strategic Integrations, and Future Insights (00:00:00)
2. AI in Marketing and Autonomous Vehicles (00:00:01)
3. Transforming Marketing Through Technology (00:12:52)
269 episodes
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