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Transforming Telecom: AI, Digital Transformation, and B2B Growth Strategies at Beyond Now
Manage episode 421861245 series 3499431
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Transforming traditional telecom companies into cutting-edge technology giants—can it be done? Join us as we sit down with Angus, the CEO of Beyond Now, who brings three decades of industry expertise to our conversation. Angus shares invaluable insights on the shift from telcos to techcos, emphasizing the importance of starting with customer problems to create groundbreaking solutions. We delve into the new business models, partnerships, and ecosystems that are vital for this evolution, especially within the B2B sector. Struggling with low revenue growth and fierce competition, Communication Service Providers (CSPs) must embrace digital transformation, AI, and automation to stay ahead.
Angus sheds light on the untapped potential in the B2B market, particularly for small and medium-sized enterprises (SMEs) in the telecom space. Discover how CSPs can thrive by adopting hyper-automated, digitalized operating models that make customer journeys simpler and enable self-configuration. The conversation transitions to the critical role of AI in democratizing sophisticated solutions for users of all IT skill levels. Addressing the challenges of technical debt and outdated infrastructure, Angus advocates for a unified customer experience platform that transforms purchasing and interaction processes, making them more seamless and user-friendly.
Understanding marketing challenges in the digital transformation era, we explore the necessity of tailoring strategies to various industries such as law firms, farms, and quick-serve restaurants. Learn how digital channels, AI-based marketing, and data-driven tactics can personalize customer interactions and tackle sector-specific issues. Highlighting the success story of Unified Office, we emphasize the value of ongoing relationships and specialized support services. Finally, we look forward to the upcoming Telecom Conference in Copenhagen, set to be a landmark event in the industry, packed with insights on AI and digital transformation. Don't miss this riveting discussion that promises to reshape your perspective on the future of telecom.
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Chapters
1. Transforming Telecom: AI, Digital Transformation, and B2B Growth Strategies at Beyond Now (00:00:00)
2. Transforming Telecom Into Tech Companies (00:00:02)
3. Telcos (00:11:05)
4. Marketing Challenges in Digital Transformation (00:19:45)
5. Telecom Conference in Copenhagen (00:25:48)
155 episodes
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