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S2Ep1 - Sponsorship: Boards Vs. Shoes

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Manage episode 221872238 series 2374852
Content provided by Theodore Maider/Jeremy Greene. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Theodore Maider/Jeremy Greene or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Board sponsors used to mean everything. They defined your identity as a skater, and which team you were on said a lot about who you were and how you skated. That has all shifted now. Shoe companies are the main source of sponsorship money, as well as the leaders of content. Shoe companies have less of an identity statement, but now they are how skating is seen by everyone, and have become the most important element of a skater's identity. In this episode, J and Ted explore how we got to this point, and what it means for skating as a whole.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 221872238 series 2374852
Content provided by Theodore Maider/Jeremy Greene. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Theodore Maider/Jeremy Greene or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Board sponsors used to mean everything. They defined your identity as a skater, and which team you were on said a lot about who you were and how you skated. That has all shifted now. Shoe companies are the main source of sponsorship money, as well as the leaders of content. Shoe companies have less of an identity statement, but now they are how skating is seen by everyone, and have become the most important element of a skater's identity. In this episode, J and Ted explore how we got to this point, and what it means for skating as a whole.

  continue reading

24 episodes

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