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Building an Inclusive and Values-Driven Brand with Crystal Whiteaker
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In this episode, Crystal Whitaker, an inclusive branding and leadership development consultant, shares her insights on creating authentic, values-driven brands that foster a sense of belonging.
Crystal delves into the fine line between intentional inclusion and performative actions, stressing the need for consistent, year-round efforts that go beyond tokenism. She provides practical strategies for brave leadership, such as disrupting the status quo, practicing attunement, and incorporating trauma-informed principles into business operations.
Weaving insights from her book Brave Leadership is a Choice, Crystal invites listeners to embark on a journey of self-reflection, aligning their values with their brand messaging and leadership approach.
This episode is a must-listen for anyone striving to create an inclusive, human-focused, and values-aligned brand that celebrates diversity and fosters a true sense of belonging.
About Chrystal Whiteaker
Crystal Whiteaker is an Inclusive Branding and Leadership Development Consultant, and author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging. Crystal helps mission-driven brands and leaders create inclusive, human-focused, values-aligned environments. Crystal brings 20 years of practical, creative, relational, process-driven experience across multiple industries. She is a self-described "corporate-trained, creative hippie” and has been honored as the 2024 Empowerment Leader of the Year by BRA Network.
Connect with Chrystal Whiteaker
Website | LinkedIn | Instagram | Celebrate Consciously Days of Recognition
About Host Maria Bryan
Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.
Connect with Maria
Speaking & Training | LinkedIn | Email
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