How Technology Can Be Used for Good - It Just Needs a Moral Compass with Anne Cheng

Where Humanity Meets Technology Podcast

In today's episode, I sit down with the wonderful Anne Cheng - a professor of AI marketing and the Founder of Supercharge Labs an AI-powered marketing company that thrives on putting technology first.
This episode is a real treat as we shift to a different subject; AI in marketing. Anne and her company believe in data-driven experimentation when it comes to marketing and providing a unique user experience.
In this episode, we talk about what data-driven experimentation means, what Sigmund's marketing is and how it is effective and what AI means for the future of marketing.
Don’t miss out on this wealth of information!
Outline:

• [1: 25] - Introduction of Anne Cheng - Professor and Founder of Supercharge Labs
• [2:16] - What inspired Anne to start supercharge labs
• [4:00] - Takeaways from Data-Driven Experimentation
• [7:00] - How these data models work at a high level
• [8:15] - The process of Sigmund's marketing
• [10:50] - The strategies of Sigmund's marketing
• [12:50] - Techniques when it comes to certain social media platforms
• [14:05] - Paralysis from Analysis
• [15:40] - AI organizations in Mexico are helping lower-cost businesses in America
• [18:18] - Where AI is going in the next few years

Important Quotes:

• “Understanding the cognitive triggers to our behavior - if I can understand how you purchase I could sell you anything” - Anne Cheng
• “How can I supercharge your performance through data-driven experimentation?” Anne Cheng
• “If we overanalyze the data and lose touch about what's true - data only gives you one picture, it can’t give you the different angles” - Anne Cheng
• “All technology can be good it just needs to be given a moral compass” - Anne Cheng

Get in Touch:

Email: [e-mail]

Linkedin: https://www.linkedin.com/in/mauricehamilton/

Website: www.infinavate.com

Website: superchargelab.com

LinkedIn: linkedin.com/company/superchargelab

Facebook: facebook.com/SuperchargeLab

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at [e-mail]..