016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard

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8+ y ago 1:22:23

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Get to know Nicole Najafi, founder of Industry Standard, a direct to consumer denim brand founded by Nicole Najafi to deliver premium quality (the industry standard…) denim without a higher price point. Industry Standard jeans are designed in New York and made in the denim district of LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of launching Industry Standard when coming from a digital marketing background, the conscientious compromises we make every day, and about focusing on real, thoughtful products – and relationships – while building your business.

26 episodes

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