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016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard
Manage episode 152362522 series 1057972
Get to know Nicole Najafi, founder of Industry Standard, a direct to consumer denim brand founded by Nicole Najafi to deliver premium quality (the industry standard…) denim without a higher price point. Industry Standard jeans are designed in New York and made in the denim district of LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of launching Industry Standard when coming from a digital marketing background, the conscientious compromises we make every day, and about focusing on real, thoughtful products – and relationships – while building your business.
26 episodes
Manage episode 152362522 series 1057972
Get to know Nicole Najafi, founder of Industry Standard, a direct to consumer denim brand founded by Nicole Najafi to deliver premium quality (the industry standard…) denim without a higher price point. Industry Standard jeans are designed in New York and made in the denim district of LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of launching Industry Standard when coming from a digital marketing background, the conscientious compromises we make every day, and about focusing on real, thoughtful products – and relationships – while building your business.
26 episodes
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