Manage episode 364054918 series 2914069
Directed by Bob Simpson
Fast food menu items come and go, but none have ignited lasting passion quite like Canadian restaurant chain A&W’s Whistle Dog. This “hot dogumentary” profiles diehard fans fighting the good fight to bring back the iconic dog.
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Most of the team that worked on this film works at Rethink, A&W’s ad agency, and the Whistle Dog has always held a place in our hearts. This documentary came out of our own curiosity about it, the quirky name, the fact it’s an oddball item at a burger chain, and, most of all, the cult-like passion behind it.
When we found out A&W was bringing it back, the initial plan was to show up at a bunch of diehard fans’ homes and surprise them with Whistle Dogs, then use the best of these surprises for a TV spot. But it quickly dawned on us that dragging a film crew across the country just for a couple minutes at each stop seemed like such a waste. We had cameras, we had crew, we had super passionate fans—we had to do more with this. Our art director Ashley blurted out, “We should do a documentary!” We just laughed. A documentary! About the Whistle Dog! How ridiculous! But then we started talking about it and realized, no, there really was a story here. Let’s do it!
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