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Carvana & We'll Drive You Happy
Manage episode 346535968 series 2907276
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In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a car 100% online, no salesperson required, and if you live in one of Carvana's 34 cities, you can even buy a car via a coin-operated vending machine. But, has Carvana bought its brand awareness? With a whopping $100 million advertising budget, Carvana has tried more advertising campaigns and PR stunts in a decade than most brands try in a lifetime.
Will its latest tagline and campaign "We'll Drive You Happy" stick around? Tune in for the scoop!
For source materials, please visit www.willitstickpodcast.com.
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