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(ENCORE) Tuft & Needle: Mattress Stores Are Greedy

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Manage episode 337256967 series 2907276
Content provided by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time.

For source materials, please visit www.willitstickpodcast.com.

Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 337256967 series 2907276
Content provided by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time.

For source materials, please visit www.willitstickpodcast.com.

Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.

  continue reading

85 episodes

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