))
Gatorade & Be Like Mike
Manage episode 332926547 series 2907276
Content provided by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gatorade’s Be Like Mike campaign has gone down in history as one of the most memorable and effective campaigns in the history of sports marketing. From stealing Michael Jordan from Coke, to having to create a totally custom song in a matter of days when the original plan went sideways, this campaign was beloved and it elevated Gatorade’s brand awareness around the world... but did it increase sales?
For source materials, please visit www.willitstickpodcast.com.
Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.
85 episodes
Share
