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Gucci Gets Gen Z
Manage episode 319422525 series 2907276
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House of Gucci has been a hit at the box office, so we wanted to find out a little more about how Gucci's marketing strategy helped explode the brand. Between Tom Ford's provocative products & racy ads, to finding insanely smart ways to entertain and delight Gen Z - Gucci's marketing strategy is as iconic as the brand itself. For source materials, please visit www.willitstickpodcast.com
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