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Mountain Dew: Do The Dew

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Manage episode 327621655 series 2907276
Content provided by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes!

For source materials, please visit www.willitstickpodcast.com.

Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 327621655 series 2907276
Content provided by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes!

For source materials, please visit www.willitstickpodcast.com.

Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.

  continue reading

85 episodes

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