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Episode 78: Certified Hustler II Featuring Brett Berish

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Manage episode 347999363 series 1203581
Content provided by Wine and Hip Hop and Hip Hop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wine and Hip Hop and Hip Hop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week Jermaine kicks it with Brett Berish, founder and CEO of Sovereign Brands. Brett's presence has been felt in the wine and hip hop world for quite some time, having worked with everyone from Jermaine Dupri to Jay Z, and this was before launching the incredibly successful brand Luc Belaire. Sovereign Brands has managed to make partnerships with multiplatinum artists like; Rick Ross, Lil Wayne, and Wiz Khalifa just to name a few. Like the artists that Brett works with he has continued his reign with hit after hit, but selling millions of bottles not albums. During their conversation they discussed; how Brett got his start in the business, his relationship with Rick Ross, developing the right artist partnerships, and how to be a disruptor in your industry. This is a branding master class from one of the best in the business.
  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 347999363 series 1203581
Content provided by Wine and Hip Hop and Hip Hop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wine and Hip Hop and Hip Hop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week Jermaine kicks it with Brett Berish, founder and CEO of Sovereign Brands. Brett's presence has been felt in the wine and hip hop world for quite some time, having worked with everyone from Jermaine Dupri to Jay Z, and this was before launching the incredibly successful brand Luc Belaire. Sovereign Brands has managed to make partnerships with multiplatinum artists like; Rick Ross, Lil Wayne, and Wiz Khalifa just to name a few. Like the artists that Brett works with he has continued his reign with hit after hit, but selling millions of bottles not albums. During their conversation they discussed; how Brett got his start in the business, his relationship with Rick Ross, developing the right artist partnerships, and how to be a disruptor in your industry. This is a branding master class from one of the best in the business.
  continue reading

109 episodes

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