Navigating the Digital Shift with Blue Moose Media's Founder Travis Low

#WINNING

Embark on an incredible entrepreneurial odyssey with Travis Low, as we hear his transition from leading the Parkinson Society of Saskatchewan to creating digital ripples with Blue Moose Media. Our candid conversation uncovers the emotional rollercoaster of organizing Lows in Motion, the soul-searching that propelled Travis from executive director to digital trailblazer, and how a chance paddleboarding chat sparked the launch of his marketing agency. Hear how Travis's passion for helping businesses enhance their online presence has led to unexpected successes and joys, painting a vivid picture of the entrepreneurial spirit in action.
Peeling back the layers of small business marketing, Travis and I dissect the key marketing strategies that can turn a modest brand into a household name. We stress the importance of honing in on a few impactful marketing efforts, and how a uniquely memorable business name, like Blue Moose, can make all the difference.
Finally, we usher in the future as we discuss the revolutionary role of AI and marketing automation, demystifying how these technologies can reshape the way businesses connect with customers. From CRM systems that align with small business needs, to AI tools that enhance consumer analysis, we explore how embracing these advancements can create new opportunities. Join us for a thought-provoking episode that not only educates but also inspires you to navigate the ever-evolving digital landscape with confidence.

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Chapters

1. Navigating the Digital Shift with Blue Moose Media's Founder Travis Low (00:00:00)

2. Entrepreneurial Journey With CEO Travis Lowe (00:00:27)

3. Marketing Strategies and Name Origins (00:14:14)

4. Small Business Automation and CRM (00:22:05)

5. Understanding the Impact of AI (00:26:49)

6. AI Tools in Business (00:35:41)