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To Win, Tell a Story: Foot Locker w/ Ken Hicks

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Manage episode 389150548 series 2994523
Content provided by Luminary and Guy Raz | Luminary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luminary and Guy Raz | Luminary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Ken Hicks became CEO of Foot Locker in 2009 the company didn’t have a leg to stand on: the economy was in a recession, sales were down almost a billion dollars, and the brand was widely expected to collapse along with indoor shopping malls themselves. How Hicks used a commitment to better storytelling to help Foot Locker get back on the right foot.
  continue reading

144 episodes

Artwork
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Manage episode 389150548 series 2994523
Content provided by Luminary and Guy Raz | Luminary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luminary and Guy Raz | Luminary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Ken Hicks became CEO of Foot Locker in 2009 the company didn’t have a leg to stand on: the economy was in a recession, sales were down almost a billion dollars, and the brand was widely expected to collapse along with indoor shopping malls themselves. How Hicks used a commitment to better storytelling to help Foot Locker get back on the right foot.
  continue reading

144 episodes

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