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Creating Businesses Capable of Selling to Netflix, Google, and Expedia with Tyler Lafferty
Manage episode 420739442 series 3551539
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Tyler Lafferty shares his journey as an entrepreneur and the strategies he used to build successful businesses. He emphasizes the importance of aiming high and building strong relationships with clients. Tyler discusses the challenges and benefits of starting small and setting project minimums. He also highlights the services provided by his agency, including digital campaigns and content creation. Tyler emphasizes the value of surrounding yourself with talented individuals and creating a positive work environment. He encourages aspiring entrepreneurs to take calculated risks and learn from working for others. Tyler concludes by discussing the different paths of small business ownership and working for a large company. In this conversation, Tyler Lafferty shares his journey of discovering marketing and finding his passion for the internet. He emphasizes the importance of internships and networking to build a career in business. Tyler also discusses the key strategies for marketing and growing a brand, including creating valuable content and making it easy for customers to access products. He highlights the need for a long-term mindset and the willingness to learn from failures. Tyler concludes by acknowledging the challenges and rewards of entrepreneurship, especially when balancing family responsibilities.
Chapters
00:00 Introduction and Background
00:41 Aiming High and Building Relationships
01:36 Expanding Nationwide and Committing to Market Presence
03:13 Getting into Interactions with Big Businesses
04:20 Starting Small and Setting Project Minimums
05:07 Services Provided by the Agency
06:05 Creating Digital Campaigns and Content
07:13 Surrounding Yourself with Brilliant People
08:22 Putting the Right People Together
09:40 Transitioning from Employee to Entrepreneur
11:32 Building Relationships and Throwing Parties
13:22 Learning from Working for Others
14:44 Taking the Leap into Entrepreneurship
16:30 Defining Success and Control
19:49 Small Business vs Large Company
23:16 College and Entrepreneurial Mindset
25:05 Discovering Marketing and Getting Internships
30:43 Marketing and Growing a Brand
36:43 Product vs Service and Pricing
43:23 Lessons from Failures in Business
46:08 The Roller Coaster of Entrepreneurship
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