ClearRx: Designer as Entrepreneur

With Intent

Key Topics

The Genesis of Clear RX

• Deborah's pivot from a thesis on curly hair products to prescription bottle design following her grandmother's medication mix-up
• The concept of "Gemba" (Japanese for "the real place") and its importance in identifying real-world problems
• Initial prototype development using dollhouse materials and tubing

Design Evolution & Features

• D-shaped bottle design evolution to accommodate child safety caps
• Collaboration with industrial designer Klaus Rosberg
• Key design elements:
  • Upside-down orientation for better grip and accessibility
  • Enhanced label space for improved readability
  • Color-coding system for family member identification
  • Information design and layout highlighting crucial label information
  • High-contrast text for better visibility

Strategic Implementation

• Navigation of regulatory challenges through FDA consultation
• Partnership with Target as a strategic choice for market entry
• Rapid development and implementation within one year
• Balance between innovation and practical constraints

Beyond Clear RX

• Development of Adler RX system for managing multiple medication regimens
• Continued innovation in healthcare design through collaborations with CVS and Johnson & Johnson
• Impact on both pharmacy and design communities

Design Principles & Lessons

• Importance of working within constraints rather than fighting them
• Value of direct observation in identifying design opportunities
• Role of strategic partnerships in bringing innovations to market
• Balance between creativity and practical implementation
• Significance of understanding regulatory landscapes in healthcare design

Additional Resources

Clear Rx Medication Systsem Visual Overview

Adler Design

Institute of Design at Illinois Tech

Discover programs and resources on design and systems thinking.

Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.