Afrofuture Promoter Abdul Karim Abdullah Says Jamaican Artists Should Expand Their Audience beyond Reggae

WMV (World Music Views)

From World Music Views: His name is Abdul Karim Abdullah, founder and CEO of Afrofuture, a festival and company which had to change its name from ‘Afrochella’ due to a copyright infringement lawsuit filed by the organizers of the more popular Coachella Festival which grossed more than $100 million this year . After a successful five year run as the “Coachella of Africa” Adbul and his team had to discontinue the the use of the name.

The late 30s African music boss insist painstakingly that ‘Afrochella’ had nothing to do with Coachella and says “we wanted to speak to sounds of Africa. ‘Chella’ is a latin term that means “sound of” and we wanted to communicate African sounds”

As both festivals move on with Coachella, a spring time show on the U.S. West Coast over two weekends with multiple genres on stage and artist from all over the world, Afrofuture have its inaugural show in Ghana during the Christmas holidays with a direct focus on African music and culture.

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