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E.77 Understanding why not all that glitters is gold with Guya Merkle (Live Podcast)
Manage episode 376173903 series 2863507
After inheriting her family's jewelry business at a young age and experiencing its bankruptcy, Guya Merkle embarked on a personal quest to produce high-end jewelry. Inspired by a trip to a gold mine in Peru and witnessing the industry's problems, she founded VIERI in 2015 with a focus on using urban mined gold and ethically sourced gemstones. Despite challenges in the industry and retail hesitancy toward ethical jewelry, Guya is on the mission to make a difference and inspire others to prioritize sustainability. Through her storytelling and activism, she aims to reshape the perception of luxury and create a new standard for the industry.
Let’s hear Guya’s story on what sustainability means in the luxury industry and how one can learn to embrace responsible practices and redefine luxury.
Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/info
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via https://waa.berlin/#newsletter
92 episodes
Manage episode 376173903 series 2863507
After inheriting her family's jewelry business at a young age and experiencing its bankruptcy, Guya Merkle embarked on a personal quest to produce high-end jewelry. Inspired by a trip to a gold mine in Peru and witnessing the industry's problems, she founded VIERI in 2015 with a focus on using urban mined gold and ethically sourced gemstones. Despite challenges in the industry and retail hesitancy toward ethical jewelry, Guya is on the mission to make a difference and inspire others to prioritize sustainability. Through her storytelling and activism, she aims to reshape the perception of luxury and create a new standard for the industry.
Let’s hear Guya’s story on what sustainability means in the luxury industry and how one can learn to embrace responsible practices and redefine luxury.
Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/info
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via https://waa.berlin/#newsletter
92 episodes
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