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Niche Down to LinkedIn: Standing Out as an Expert Building an Audience on LinkedIn
Manage episode 429506077 series 2877659
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Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it’s an ace lead generation tool.
Louise also runs a YouTube channel, 'LinkedIn with Louise,' where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise’s inspiring journey of building a devoted audience on the platform.
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Chapters
00:00 Introduction and Background
03:10 Transition from Craft Shop to Social Media Marketing
07:06 Building a Business and the Role of Video
09:31 Niche Down to LinkedIn: The Power of the Platform
14:15 LinkedIn as the Ideal Platform for Business
20:01 LinkedIn's Unique Value for Professionals
21:23 Using Video on LinkedIn and Business Model
23:19 YouTube as a Lead Generation Tool
25:11 Global Connections through LinkedIn and Video Content
25:40 Using YouTube to Generate Leads and Clients
29:32 Optimizing Your LinkedIn Profile for Success
31:30 Creating Valuable Content on LinkedIn
33:19 Engaging with Others on LinkedIn to Build Relationships
35:16 Avoiding the Distraction of Vanity Metrics
37:42 Leveraging Multimedia Options on LinkedIn
40:07 Being a Different Version of Yourself on LinkedIn
43:25 The Power of Networking on LinkedIn
46:18 Balancing Business Focus and Content Creation
49:38 Building an Audience on LinkedIn
234 episodes
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