Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute

WomenHeard

It's the topic we all have questions about - how will AI change how we work? Host Julie Hochheiser Ilkovich sits down with Cathy McPhillips to discuss how AI can power marketing - making it more approachable and accessible. Listen to this episode for details on how AI can revolutionize communication and examples of how we probably already use it in our day-to-day. If you feel overwhelmed about AI, Cathy suggests starting by asking yourself about a consistent task that's on your plate. "Is it repetitive? Is it data-driven? Is it trying to make a prediction? If it's one, two or three of those things, you probably have a use case for AI," she says. Plus, hear how Cathy made the valuable case for her title as Chief Growth Officer.