#229 [Web TV] Why most sales funnels fail

Wonderful Web TV

I don’t know if you’re like me, but my inbox is full of total legends who have created awesome sales funnels that convert really well and they are making a fortune from it.

At the same time, the Facebook groups for Internet Marketers is full of stories of people launching sales funnels and they just don’t work or, if they do, they just break even.

So what separates the legends from mere mortals? In this episode I reveal the surprising truth behind these successful sales funnels and what you need to do to enter the legend category.

Oh, and I also explain what a sales funnel is, if this is a new concept for you.

Cheers
Janet

P.S. I’d love to hear your stories about your experiences with sales funnels

Transcript

Hello and welcome. Janet Beckers here with your Wonderful Web TV tip of the week. Today I’m going to talk about, you know those fantastic launches and funnels that you see from people who are really creating great success, that a lot of us people in business will aspire to do such a great thing, why for the majority of mere mortals it doesn’t work, and what do you do about it? Let’s have a look at that.

Hi. You may very well relate to this where it seems every time that you open up your emails, there’s somebody else who’s creating a great launch, really putting out some great information. They’re building a huge list and they’re making a huge impact. Then you’ll hear the stories about the million dollar launches. When you start creating your own online business and your funnels and it doesn’t work that way, then you feel like a failure. Doesn’t it just make you feel like going, “You know what? Why do I bother?” Let’s have a look at the difference between the people who are creating that great success and everybody else.

Before we do, if you’re not sure what a funnel is, here it is in a nutshell. If you haven’t created one of these yourself which is a really core foundation of building an Internet business, you’ve very likely been a customer of one. That’s where you will be given enticement, it might be through somebody’s email lists, it could be through Facebook advertising, to go to a webpage because they’ve got a fantastic thing that’s going to solve one of your problems. It could be a checklist webinar, whatever it is. You join their mailing list. That’s the very entry of a funnel.

Then what happens after that can be very varied. It could be a webinar. It could be a checklist. You could be given a whole series of videos teaching you step-by-step. You might be given a really good offer, straight up, straight as soon as you get there and then other offers later on. The whole intention of a funnel is you find people who are your ideal customer, entice them on to your mailing list and then you have a sequence of ways of communicating building trust and hopefully converting them into a customer. I’m sure that you have been on one of those funnels. You must be if you’re on my mailing list, okay. One thing that I said there where there’s lots and lots of different ways that that communication can happen, that’s because there’s no one right way. There are so many ways to be right. There really are.

Which one is right? You know what? That’s where it comes to testing and tweaking, talking to your market. You might find, “Okay, I’m going to trial and send everybody to a free report” and it doesn’t work. You might change it to a webinar and it does, or vice versa. This is the secret. The majority of people will learn how to create a way of getting people on to your mailing list and then to go on. There might be a particular strategy that you use to then convert them into customers. Now, if it doesn’t work straight away, if you’re not getting the number of people signing up or it’s not converting into sales, you might change a few little things. Then after a while, you’re thinking, “You know what? I’ve got the wrong market. It’s me. I’ve got the wrong price. I’m doing it too expensive. I’ll cut my prices” or “I’m just going to give up because this is too depressing, it’s too hard.” That’s the majority of people.

The ones who are really creating that rocking success, it’s not the overnight success, and I’m sure you know that. It’s also very often not the overnight success of that particular funnel. I had a really great analogy this week is that with your funnel, it’s very much like plumbing. If it’s not converting for you, you’re trying to find the leak. You’ve got to just tweak this and see, “Is that where the leak is? Is this where the leak is?” I thought that was a really nice analogy. The point for you here is very often, it may take months and months and months of sending traffic, whether it’s through Facebook advertising or whether it’s going to be through your own mailing list or joint ventures, however you get people there. You know what? You’re going to have to do that testing and tweaking. It may mean that you’re going to have to change what it is that you’re offering.

You may have to play around with prices or you might have to play around with payment plans, all these different things. It’s those, the people who take the time and don’t give in that keep on testing and tweaking, that it may take months until you can plug up that leak but once it’s plugged, that’s when it can flow really, really well. The interesting thing is once you’ve done more and more and more of these and you get to know your market, your avatar so much better and you get to know what works well for them, what works well for you, that you can do less of that testing and tweaking. That is the difference. Be prepared. If you know that this is a product that your clients want because you’ve been asking them, then it’s very likely just your plumbing, okay?

Don’t give up. That’s my lesson to you. If you know that your target market wants it, don’t see it as a complete failure and “That didn’t work,” because it may very well be that you’re just one little tweak, one little test away from just opening up those floodgates and it’s going to work. I hope that this helps you, I hope … It could either make you feel too exhausted, “I can’t be bothered doing that. I’m going to go and get a job,” or it might make you go, “You know what? I don’t have to give up. This is really, really normal. This is standard. It’s not just me that’s taking months. It’s pretty much the standard that’s happening across a lot of people in a lot of industries and that is business.” I hope that is your take-away from this.

I’d love to hear from you. Have you had a funnel? Have you had a launch or an offer that you put out there and it just didn’t work, or it broke even? That’s pretty good. If it broke even, then you can make it increase. Or did you put something out and it just hit the mark straight away, absolutely hit it straight away? I’d love to hear from you, so leave your comments down below or drop me an email. Talk to me over on Facebook, whatever works for you. I’d love to be able to hear from you and hear your stories. See you down below, hopefully, and can’t wait for you to share. Bye.