#006: Andy Caughey about how his Armadillo Merino shirts went to space

Wool Academy with Elisabeth van Delden

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In this episode Andy Caughey, Managing Director of Armadillo Merino, talks about how he founded the business, what key challenges he had to overcome and how he managed to get his Armadillo Merino t-shirts into space. Andy Caughey explains his view on how wool products are multi-attribute products and once consumer understand a wool products…

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