T-Shirt Slogans

Word of Mouth

Michael Rosen discusses slogan T-shirts with fashion historian Amber Butchart and fashion identity commentator Caryn Franklin. What do the words we wear say about us?

Slogan clothing is having - what fashion insiders might call - ‘a bit of a moment’ right now. From longstanding British fashion house Burberry with its new contemporary text based monogram to US designer Tory Burch’s political ‘Vote’ print, the slogan t-shirt is quite literally making a statement. And it’s not just on the catwalk - we’ve all seen them – and many of us are wearing them – from ‘Nike’s ‘old school ‘Just Do It’ to ‘This is What a Feminist Looks Like’ and these chest worn or cap emblazoned messages can reveal much about the identity of the wearer. They can tell us who they are - or - who they want to be. They can reveal hopes, dreams, political views. They are an intriguing insight into the concerns and obsessions of our twenty-first century society. Or are they just a bit of word play and fashionable fun?

Produced by Nicola Humphries