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Brand Building: Why Marketing Should Report to Communications
Manage episode 380671769 series 3409698
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Is it time to rethink the value of press releases? And what if marketing reported to communications instead of the other way around?
In this episode, we delve deep into the intricate world of communications and marketing strategy. Our guest, Nikki Festa O’Brien — President of the brand marketing and PR agency Greenough — challenges conventional thinking and offers a fresh perspective on corporate hierarchy.
Nikki argues that, rather than marketing being at the forefront of corporate strategy, communications should take the lead. Her reasoning is rooted in the pivotal role that communications play in shaping the messaging, ensuring consistency, and managing the company's image during critical moments, such as crises, product launches, or executive transitions.
This episode not only challenges established norms but also highlights the necessity of harmonious collaboration between these two essential functions. So, join us as we contemplate the future of corporate leadership and strategy in the quest for a strong brand identity.
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