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Creating A Balanced Content Marketing Strategy at Fiserv
Manage episode 366570125 series 3409698
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After the pandemic, a lot of organizations had to rethink their content marketing strategy. With in person events out of the question, a thought leadership strategy built on quality content became a must.
Vice President of Content Strategy Wade Coleman, describes how at Fiserv they pivoted to a balanced content marketing strategy to capture the attention of their target audience. Part of that involved the creation of “invisible” content. What does Wade mean by that? You’ll have to tune in to find out.
Wade also explains why there’s a lot to be excited about when it comes to generative AI and content creation. Let’s sit back and get some insight from the flock.
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