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How Brewdog Uses Content and Voice To Stand Out From the Crowd, With Richard Innes

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Manage episode 364083680 series 3409698
Content provided by Chris Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog.

In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired.

Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.
Love the show? Make sure to subscribe, rate, review, and share! https://www.acrolinx.com/wordbirds

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 364083680 series 3409698
Content provided by Chris Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog.

In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired.

Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.
Love the show? Make sure to subscribe, rate, review, and share! https://www.acrolinx.com/wordbirds

  continue reading

50 episodes

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