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How Paychex Rebuilt Their Website
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For this week’s episode we explore how to rebuild a website, the role of generative AI, and what MarTech stack a successful organization needs with Brian Nizinsky from Paychex.
The website redesign process can be a long and complicated one. But support from the relevant stakeholders and customer journey data makes it a much more manageable task according to Brian. Better yet, once you get a handle on how website visitors use your site, you’re equipped to make better decisions about the redesigning of your website.
Regardless of the company you work for, every organization needs a strong marketing technology stack. Brian talks about the MarTech tools that Paychex relies on to deliver everything from email marketing campaigns to data collection through Google Analytics.
We also discuss the question: What really is content? Is it everything that makes up a marketing campaign or is it everything that supports your product or service? As Chris and Brian look to define what content really is at an enterprise, inevitably the role of AI generated content creation has to be explored.
This is one jam-packed conversation about a variety of marketing strategies that you don’t want to miss. Tune in below!
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