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The Content Conundrum: Is Long-Form Losing Its Luster?
Manage episode 382474499 series 3409698
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In today's conversation, we delve into the evolving dynamics between long-form and short-form content, guided by the expertise of our guest, Isabelle Papoulias — SVP Global Marketing at BackBox.
Isabelle sheds light on a fundamental shift in the way today’s consumers engage with content, especially during the era of information overload. The conversation centers on the value, or perhaps the lack thereof, of long-form content. Isabelle's insights and experiences offer a fresh perspective on the never-ending quest to strike a balance between content quantity and quality, a topic that every marketer grapples with.
Isabelle also challenges the concept of the buyer's cycle versus the traditional sales cycle. Isabelle reminds us that as marketers, our primary goal isn’t merely to sell but to empower buyers, making their journey smoother and more informed. The shift from selling to facilitating the buying process is a pivotal change that marketers are embracing.
Finally, we touch upon the PSOTD (Provocative Statement of the Day) shared by Isabelle: "Less is more with sales content" — more on that to come! Stay tuned for a dynamic discussion, offering valuable insights into the world of marketing strategy and the evolving roles of marketers in the digital age.
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