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Speak Yourself: Mobilizing Youth to Win Elections - Brazil

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Manage episode 399526443 series 2545171
Content provided by Wonder Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wonder Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Luiz Inácio Lula da Silva. In the end, Lula triumphed by a fraction of a percent. That hard fought victory was thanks in no small part to youth voters and the campaign that increased their participation by 47%. Listen in on how organizers unleashed the power of BTS fandom, democracy trainings, celebrity endorsements, and carefully calibrated messaging to create a polyvocal campaign to get this absolutely critical - yet understandably cynical - voting block to the polls.

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 399526443 series 2545171
Content provided by Wonder Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wonder Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Luiz Inácio Lula da Silva. In the end, Lula triumphed by a fraction of a percent. That hard fought victory was thanks in no small part to youth voters and the campaign that increased their participation by 47%. Listen in on how organizers unleashed the power of BTS fandom, democracy trainings, celebrity endorsements, and carefully calibrated messaging to create a polyvocal campaign to get this absolutely critical - yet understandably cynical - voting block to the polls.

  continue reading

26 episodes

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