WHR 3.134: Scaling an E-commerce Business and Mastering Email Marketing with Israa Alrawi

Work at Home RockStar Podcast

Can you imagine transforming a passion into a wildly successful home-based business? Join us as we chat with Israa Alrawi, an e-commerce guru who mastered this art, scaled her online store to high six figures, and then sold it to fully immerse herself in email marketing. Israa's enlightening narrative is a testament to the power of knowing your customer, crafting an exceptional product, and the indisputable value of a well-maintained email list. If you've been looking for firsthand insights from a seasoned work-at-home entrepreneur, you won't want to miss this episode!

Who is Israa Alrawi

Israa Alrawi is an E-commerce Email Marketing and Deliverability Specialist who focuses on Lifecycle Growth and Retention. She has a proven track record of driving revenue through email marketing, scaling her own online store to mid-6 figures in just three months. Israa recognized the issue of e-commerce email marketing agencies and freelancers only focusing on marketing, not deliverability. She uses her expertise in deliverability practices and intentional marketing strategies to help e-commerce brand owners increase their profitability and customer retention rate, with 35%+ in email revenue.

Israa is also a mother of four who enjoys reading, hiking, and sleeping when her children allow it. Running a business and raising four children is demanding, and she is happy to share her experience.

Connect with Israa:

Website: https://www.thewinbox.com/

Instagram: https://www.instagram.com/the_winbox/

LinkdedIn: https://www.linkedin.com/in/israa-a-aa855323/

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In This Episode:

[0:45] Israa’s inspiring story of business success

[6:53] What didn’t go as Israa planned?

[16:18] How does she get good at what she does?

[21:13] How does she approach learning from other people?

[24:59] How does she keep a positive cash flow?

[30:00] What’s exciting in her business right now?

[32:38] Who would benefit the most from their services?

[34:15] Where to find Israa

[34:43] Outro