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185: Adam's A/B Testing MVP

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Content provided by Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham, Adam Tuttle, Ben Nadel, Carol Hamilton, and Tim Cunningham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham, Adam Tuttle, Ben Nadel, Carol Hamilton, and Tim Cunningham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's show, Adam and Ben explore the complexities of implementing AB testing in email campaigns.

The hosts tackle the challenge of integrating AB testing into existing systems without causing disruptions and examine methods for experimenting with various elements like subject lines, calls-to-action, and email contents. They also discuss strategies for automating the selection of winning variants based on metrics such as opens and clicks.

Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.

And, if you're feeling the love, support us on Patreon.

With audio editing and engineering by ZCross Media.

Full show notes and transcript here.

  continue reading

202 episodes

Artwork

185: Adam's A/B Testing MVP

Working Code

21 subscribers

published

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Manage episode 427029047 series 2847340
Content provided by Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham, Adam Tuttle, Ben Nadel, Carol Hamilton, and Tim Cunningham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham, Adam Tuttle, Ben Nadel, Carol Hamilton, and Tim Cunningham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's show, Adam and Ben explore the complexities of implementing AB testing in email campaigns.

The hosts tackle the challenge of integrating AB testing into existing systems without causing disruptions and examine methods for experimenting with various elements like subject lines, calls-to-action, and email contents. They also discuss strategies for automating the selection of winning variants based on metrics such as opens and clicks.

Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.

And, if you're feeling the love, support us on Patreon.

With audio editing and engineering by ZCross Media.

Full show notes and transcript here.

  continue reading

202 episodes

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