E130 – Superman on Making Sales and Marketing with WordPress Easy (Gregory Karelitz, HubSpot)

WPMRR WordPress Podcast

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It’s another refresher of a past episode with Gregory Karelitz, Global Manager of HubSpot for Startups. HubSpot is a growth platform that lets your entire company to work together — from marketing, to sales, to customer service.

Joe and Gregory explore how HubSpot provides quality integrations towards keeping a solid customer base, solutions the new plugin solves for end-user experience, and the importance of web page functionality.

Episode Resources

Hubspot Website
Hubspot Twitter
Greg Karelitz is on Twitter
HubSpot WordPress Plugin
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:49 Welcome to the pod, Gregory Karelitz!
04:35 Working at HubSpot for six years
06:10 How global partnerships work
08:23 A look into the HubSpot’s integration build-out
12:57 The complexity of disconnected tools
15:28 Sponsorship of global WordCamps
18:06 Gregory’s early days in the WordPress space
21:18 Did you have a marketing strategy?
23:48 The transition into the HubSpot community
28:25 Optimizing your business growth with the right features and functions
34:36 Innovation towards pushing for mobile-friendly websites
37:55 The relationship between sales, marketing, and customer service

133 episodes

#Business #Startup #Wordpress #Entrepreneur #Joe Howards