A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Manage episode 379647564 series 3520180
Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ➡️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani
Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani Timestamps
(00:00) - Intro
(02:06) - Ananth’s Career Path
(04:23) - Ananth's Myntra CEO Journey
(07:19) - Ananth's Entry into Pharmacy
(09:18) - Ananth's E-commerce Return
(13:16) - Mensa Brands: Explained
(19:45) - Unveiling Raj's Business Side
(21:23) - Raj on House of X Fundraising
(22:44) - China's Live-Streaming Trend
(23:38) - Raj's Family Business Growth
(27:47) - Raj's Customer Insights
(31:30) - Data for Product Development
(33:53) - Raj's Marketing Tricks
(38:35) - Raj's Family Business Exit
(42:11) - Raj's 400M Views Formula
(43:30) - Social Media Virality Tips
(46:42) - Kishore's Consumption Insights
(52:33) - India's Consumption Demographics
(01:03:16) - Luxury Brands' Tricks
(01:08:51) - BNPL Convenience
(01:10:28) - Quiet Luxury & Signaling
(01:16:37) - Content & Community
(01:24:42) - Scaling to 20 Crores
(01:30:19) - Westernized Branding
(01:35:14) - Growth & E-commerce Hacks
(01:50:36) - Performance Marketing Role
(01:52:42) - Category Selection Navigation
(01:55:07) - Art of Brand Storytelling
(01:59:49) - High Price vs. Quality
(02:02:20) - Brand Longevity Insights
(02:04:28) - Unlocking Beauty Industry
(02:10:09) - Micro-Niche Strategy & Picks
(02:16:44) - SKU Count Decisions
(02:20:21) - AI & Machine Learning Impact
(02:25:47) - Customer Reviews & Returns
(02:29:22) - Creator & Celebrity Brands
(02:35:59) - Addition vs. Replacement Categories
(02:38:10) - Brands Preferred by Raj
(02:40:05) - Panelists’ Views on Virtue Signaling
(02:44:44) - Indian Luxury Brand Opportunity
(02:48:05) - Celebrity/Influencer Selection
(02:59:30) - Kishore's Daughter's Ventures
(03:01:08) - Offline in 100+ Crores Sales
(03:02:58) - Platforms: Valuation & Models
(03:04:13) - ONDC's Platform Disruption
(03:06:44) - Panelists' Thriving Sectors
(03:08:53) - Nikhil's Lululemon Love
(03:12:27) - Untapped Men's Makeup Market
(03:14:51) - Micro-Influencers & Failures
(03:20:15) - Special Announcement: Apply Now!
(03:23:10) - Bloopers Time!
(03:23:59) - Outro
30 episodes
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Share
Manage episode 379647564 series 3520180
Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ➡️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani
Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani Timestamps
(00:00) - Intro
(02:06) - Ananth’s Career Path
(04:23) - Ananth's Myntra CEO Journey
(07:19) - Ananth's Entry into Pharmacy
(09:18) - Ananth's E-commerce Return
(13:16) - Mensa Brands: Explained
(19:45) - Unveiling Raj's Business Side
(21:23) - Raj on House of X Fundraising
(22:44) - China's Live-Streaming Trend
(23:38) - Raj's Family Business Growth
(27:47) - Raj's Customer Insights
(31:30) - Data for Product Development
(33:53) - Raj's Marketing Tricks
(38:35) - Raj's Family Business Exit
(42:11) - Raj's 400M Views Formula
(43:30) - Social Media Virality Tips
(46:42) - Kishore's Consumption Insights
(52:33) - India's Consumption Demographics
(01:03:16) - Luxury Brands' Tricks
(01:08:51) - BNPL Convenience
(01:10:28) - Quiet Luxury & Signaling
(01:16:37) - Content & Community
(01:24:42) - Scaling to 20 Crores
(01:30:19) - Westernized Branding
(01:35:14) - Growth & E-commerce Hacks
(01:50:36) - Performance Marketing Role
(01:52:42) - Category Selection Navigation
(01:55:07) - Art of Brand Storytelling
(01:59:49) - High Price vs. Quality
(02:02:20) - Brand Longevity Insights
(02:04:28) - Unlocking Beauty Industry
(02:10:09) - Micro-Niche Strategy & Picks
(02:16:44) - SKU Count Decisions
(02:20:21) - AI & Machine Learning Impact
(02:25:47) - Customer Reviews & Returns
(02:29:22) - Creator & Celebrity Brands
(02:35:59) - Addition vs. Replacement Categories
(02:38:10) - Brands Preferred by Raj
(02:40:05) - Panelists’ Views on Virtue Signaling
(02:44:44) - Indian Luxury Brand Opportunity
(02:48:05) - Celebrity/Influencer Selection
(02:59:30) - Kishore's Daughter's Ventures
(03:01:08) - Offline in 100+ Crores Sales
(03:02:58) - Platforms: Valuation & Models
(03:04:13) - ONDC's Platform Disruption
(03:06:44) - Panelists' Thriving Sectors
(03:08:53) - Nikhil's Lululemon Love
(03:12:27) - Untapped Men's Makeup Market
(03:14:51) - Micro-Influencers & Failures
(03:20:15) - Special Announcement: Apply Now!
(03:23:10) - Bloopers Time!
(03:23:59) - Outro
30 episodes
All episodes
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Similar to WTF is with Nikhil Kamath
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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