Artwork

Content provided by 消费新知. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 消费新知 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

146 从禁止蕉绿到追求高级感,聊聊消费中的小型玄学现场

56:18
 
Share
 

Manage episode 426038789 series 3282291
Content provided by 消费新知. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 消费新知 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

在消费中,有些偏好和行为可能难以用科学完全解释,但它们又往往与心理、文化、情感和社会因素紧密相关。
消费有时候不是理性的1+1=2,感性因素时常也会散发出巨大的影响力。
【本期主要内容】
01:30 禁止蕉绿和生活里那些“有点玄学在里头”的事
10:27 那些红的莫名其妙的产品
12:41 今年抢票的手气怎么样
21:12 谐音梗产品披上了电子布洛芬的外衣
24:47 选对颜色,你就是欧气满满的时髦精
33:39 高级感是个玄学名词
44:46 品牌或IP的人格化玄学
51:24 新玄学是情绪宣泄和消费升级的出口
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话,很有意思
Renee
消费者行为研究者
「消费新知」天团首席女主播
数据和开蚌都可以看很久很久

  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 426038789 series 3282291
Content provided by 消费新知. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 消费新知 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

在消费中,有些偏好和行为可能难以用科学完全解释,但它们又往往与心理、文化、情感和社会因素紧密相关。
消费有时候不是理性的1+1=2,感性因素时常也会散发出巨大的影响力。
【本期主要内容】
01:30 禁止蕉绿和生活里那些“有点玄学在里头”的事
10:27 那些红的莫名其妙的产品
12:41 今年抢票的手气怎么样
21:12 谐音梗产品披上了电子布洛芬的外衣
24:47 选对颜色,你就是欧气满满的时髦精
33:39 高级感是个玄学名词
44:46 品牌或IP的人格化玄学
51:24 新玄学是情绪宣泄和消费升级的出口
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话,很有意思
Renee
消费者行为研究者
「消费新知」天团首席女主播
数据和开蚌都可以看很久很久

  continue reading

151 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide