Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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128 - Rise of the Amazon Private Label
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Manage episode 232961593 series 1257046
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amazon has been rolling out more and more house brands in recent years, undercutting third-party sellers while often repackaging the exact same products. This week, Adweek staff writer Lisa Lacy joins the podcast to explain Amazon's strategy and the pressures it puts on sellers when their own ecommerce platform becomes their No. 1 competitor.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
494 episodes
MP3•Episode home
Manage episode 232961593 series 1257046
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amazon has been rolling out more and more house brands in recent years, undercutting third-party sellers while often repackaging the exact same products. This week, Adweek staff writer Lisa Lacy joins the podcast to explain Amazon's strategy and the pressures it puts on sellers when their own ecommerce platform becomes their No. 1 competitor.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
494 episodes
All episodes
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