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The State of The Workplace, As Told By A Corporate Baddie

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Manage episode 412708150 series 1257046
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.


As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.


And that’s how a Corporate Baddie was born.


On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself.



Hosted on Acast. See acast.com/privacy for more information.

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449 episodes

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iconShare
 
Manage episode 412708150 series 1257046
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.


As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.


And that’s how a Corporate Baddie was born.


On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

449 episodes

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