Jeff Greenfield: The Truth About The Cookie Collapse

YES, BRAND with Hersh Rephun

With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.

• Attribution Playbook: https://provalytics.com/playbook/
• Attribution Certification: https://provalytics.com/attribution-certification/

(0:00) Introduction and guest Jeff Greenfield's insights on AI and marketing (4:04) Discussion on successful marketing campaigns and branded entertainment (11:18) Challenges of digital marketing, privacy laws, and measurement (13:49) Introduction to Jeff Greenfield's new brand, Pro Validity, and the role of AI in marketing (15:13) The impending "Cookie Apocalypse" and the use of AI in decision-making (18:15) Understanding and reaching out to Pro Validity's audience (21:33) The challenges of change in large organizations and nurturing potential customer base (24:17) The Pro Validity certification course and keeping up with industry changes (26:54) The importance of maintaining work-life balance in the startup journey (29:50) Learning from past branding mistakes and closing thoughts on current times (33:08) Reminder to subscribe, review, and promote Yes, Brand