#15. Driving customer experience with Sebastian Bayer from VMLY&R. 🇩🇪/🇦🇹 lg.

You drink - you learn.

Sometimes its good to take some time to zoom out and take a broader look on the marketing world. Todays guest at Episode 15 of 🎙️YDYL is Sebastian Bayer - a perfect thought partner for this. Spending a long time of his career at Nike, he learned the secrets of branding, the power of 360 marketing and the importance of having an opinion and a story to tell. Sebastian is now the CEO of Austrias 🇦🇹 biggest network agency VMLY&R, where he supports companies to define their brand, purposes and builds the right experiences along customer journeys. In our talk he shared some fun stories from his Nike years, his point of view (and he has many) on todays agency, marketing and branding world and strongly advocated the need for customers to build their own brand story.

Some of my key take aways from our marketing chat:

➡️ Defining the core brand, your company story and value set will be a game changer and perfect filter for your future marketing activities.

➡️ Use this filter to create value experiences along your customer journeys.

➡️ If you don't take the time to do so, you might waste your companies time and money as you are telling story without having one.

✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you.
Website:
https://www.vmlyr.com

Show notes:
3:20 Drink of the day.
6:20 How Sebastian became Sebastian.
13:00 Moving from the company to the agency side.
20:00 What companies are looking for.
27:00 Building the foundation of a brand.
33:00 Focus on brand experience.
42:00 Proving local - going international.
52:00 Performance vs Brand Marketing?
56:55 Future trends.
1:03:22 The network question.