Episode 15: YLTHI Ep. 15 | Tik Tok Banned, The Secret Algorithm, & Content Strategy w/ Zak Mauser

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This week we have Zak Mauser in the booth. He is of course the TikTok overlord, but also some claim to be the Riz God, a top notch shredder and all around hard working legend dominating the social media sphere. We dive into some hot topics trending in the world and give some insight into the reality of what it takes to become a social media influencer and make it a full time living! Enjoy! - C Dub & Jamaal 04/24/23 #YLTHI
00:15 Zak's Intro
02:00 Moving out West
3:30 College vs. Experience
4:30 Going against your parents advice
7:00 Having family support
8:15 Getting into content creation
10:00 Doing it for the love
13:40 College degree and 9-5 life
15:30 Finding Zak's Niche
20:00 Content is Evolving
23:00 Getting paid on TikTok
27:30 Content Strategy
33:00 Secret Formula for the Algorithm
37:00 Dealing with Hate
48:00 Random Q
50:00 Human Tonik Health Hacks
53:30 Alcohol in the sport
55:00 Tik Tok Getting Banned
57:00 Casey goes deep into 'Politics and current events"
01:02:30 Building your algorithm
01:06:30 AI Deep Fakes
01:08:00 The end of the U.S. dollar
01:10:50 Zak's trust fund
01:13:00 Work ethic
01:18:00 The X Games Drama
01:26:00 Advice for quality content
01:30:30 Hemp Lucid "G of the week"
01:34:30 Starting A Brand
01:38:00 Not Calling Last Lap
01:41:30 Dealing with 'fame"
01:43:30 Candy Grind 'Questions with Casey'
01:48:00 Respect to Zak
01:50:00 Thanks
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