))
‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13
Manage episode 410330028 series 3510658
Content provided by Haines McGregor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Haines McGregor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.
It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.
The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...
This episode covers
- Influencer marketing in the tequila space, and Jack’s dream celeb ambassador
- El Rayo’s focus on mixing as a differentiator
- How the brand grew from Jack and his Co-Founder’s humble beginnings as tequila lovers
- Jack’s respect for failure, and the value in it
- Managing the dynamic of childhood friendship with his Co-Founder
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Jack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/
El Rayo Tequila: https://elrayotequila.com/
https://www.linkedin.com/company/el-rayo-tequila/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
17 episodes
Share
