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Episode 7 – Brand Storytelling Lessons from the New York Times
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Brands have traditionally turned to publishers to tell better stories. But now that technology is enabling brands to tell their own stories, publishers are beginning to serve a different role to help facilitate the conversation with their audience.
Adrian Hopkins, Business Development Strategist at The New York Times’ T Brand Studio, talks to us about how brands can prepare themselves for success in the modern marketing industry and what they can learn from journalists about better storytelling
11 episodes
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