49. Identifying Who You Are vs. What You Do with Mitch Russo

Your Business Your Life

For collision shop owners who spend years getting too involved in running their business, there often comes a time when they find themselves having no idea which direction to take moving forward. And they realize they don’t have a clear vision of what they want their business to become in the future.

It doesn’t matter which industry we’re in, all businesses have common goals. One of these goals is to be able to sustain the family and make enough money to support a great life. And the way to get there is pretty straightforward. We just need to understand the path and create a plan around it.

Join Matt DiFrancesco and Mitch Russo, Business Growth Strategist, best-selling author, and two-time nominee for Inc. Magazine’s Entrepreneur of the Year, as they talk about how Mitch uses his experience and insights to guide clients where they want to go, and why identifying yourself as who you are and not by what you do, matters.

Mitch talks about:

• How to help clients clarify their vision for their business and lives
• The importance of finding your true core passion
• Why business owners need to create multiple recurring paths to profitability
• Why intellectual property can sometimes be more valuable than the business itself
• How identifying yourself by what you do can be a false identification
• Why most people struggle with identifying WHO we are
• Why he believes that humans are designed as problem-solving machines
• The value of knowing in advance that we all must have goals
• What the book, “Power Tribes” is all about
• Why he prefers not to work with beginners

Connect with Mitch Russo

Website: mitchrusso.com and mitchrusso360.com

Connect With Matt DiFrancesco:

[e-mail]

[phone]

LinkedIn: Matt DiFrancesco

LinkedIn: High Lift Financial

Facebook: High Lift Financial

About Our Guest:

When Mitch Russo decided to release the software product he and his partner painstakingly built for 9 months, they realized that the market had changed and the fruit of their labor no longer had value. Yet, they used the base of the technology they created and pivoted into a much larger market. What looked like a disaster at first, turned out as a blessing and led to enormous success. This is why when they sold the company, he ended up selling it for eight figures.

After that, he went on to work with Tony Robbins, and Chet Holmes, who are big guns in the personal development industry. More than 30 years later, he is now considered as one of the heavy hitters in the industry as well. As a business growth strategist, Mitch has helped everyone, from NFL stars to CEOs, pretty much anybody who wants to rapidly accelerate the growth of their business.

Today, Mitch is a speaker, consultant, serial entrepreneur, podcast host, and investor. He's been nominated twice by Inc Magazine as Entrepreneur of the Year. He is also the best-selling author of two books, The Invisible Organization and Power Tribes: How Certification Can Explode Your Business.